Angebote zu "Life" (10 Treffer)

Kategorien

Shops

Positioning of Heineken via sport sponsoring in...
14,99 € *
ggf. zzgl. Versand

Scientific Study from the year 2004 in the subject Health - Sport - Sport Economics, Sport Management, grade: High Distinction, University of Technology, Sydney (School of Leisure, Sport and Tourism), course: Sports Marketing, 28 entries in the bibliography, language: English, abstract: Beer and sports are undisputably two of the most vividly discussed topics in international business. Determining a possible market entry strategy for one of the world's leading breweries in the internationally neglected and extremely fragmented German beer market is therefore an interesting and challenging task. The positioning, connecting and advertising of the Heineken brand through sponsorship agreements seems to be a promising form of addressing the market.In the first part of this project the peculiarities of the German beer market and the Dutch company Heineken are presented. Secondly, the main characteristics of Heineken's market approach, its core strategy, the main target group and positioning are analysed. The central part of this paper discusses a market entry via sport sponsoring as well as potential 'Bundesliga-partners'. Apart from advantages and disadvantages of sport sponsoring, possible synergy effects and ways of how to effectively run a sponsorship campaign are highlighted. Findings of this paper are partly based on an online survey, which tried to gain a better understanding of young Germans´ perception about beer in general and Heineken in particular. The survey was run on the internet for five weeks and provided some valuable information on how to effectively position Heineken in Germany. The paper concludes with findings and recommendations about the most promising positioning strategies to be applied to successfully enter the German beer market. In 1864, the largest brewery on the Dutch market "The Haystack" was purchased by Gerard Adriaan Heineken, who dedicated his life to provide the best beer quality on the market. Nine years later Heineken's Bierbrouwerij Maatschappij N.V. was founded, which today is known as Heineken . The brewery always was and still is a family owned business. Heineken's grandson, Alfred Henry Heineken, became a major incluence within the company and was known as the pioneer of marketing. It was his design of the logo with the smiling "e" along with the red star, for which Heineken is famous for all over the world. Alfred Heineken created a new market for high quality premium beer, which may be expensive but also to relied on and - most importantly - internationally distributed in more than 170 countries worldwide. Quality therefore is the key to Heineken's success: [...]

Anbieter: Dodax
Stand: 23.11.2020
Zum Angebot
The Indian Chessmaster Malik Mir Sultan Khan
19,80 € *
ggf. zzgl. Versand

In 1929, Malik Mir Sultan Khan (born in 'British India' in 1905) came to England. There, the young man who belonged to the entourage of an Indian diplomat, soon entered the world stage of chess. He earned remarkable tournament successes, and was temporarily one of the ten best players in the world. However, the amazing career ended abruptly in 1933 when Khan returned to his home country. He never played chess on an international level again, and died in 1966. This book traces the exceptional life of this chess master, as far as the narrow sources allow.Ulrich Geilmann (born in 1963) has already published two chess novels in German. He graduated as an urban planner and works in the public sector. He is an amateur chess player and a member of the Emanuel Lasker Gesellschaft (Emanuel Lasker Society). For a certain period he was the manager of a team which competed in the highest German league (Bundesliga). On the Internet he reports regularly and in a witty narrative style about his various experiences at chess tournaments.

Anbieter: Dodax
Stand: 23.11.2020
Zum Angebot
Electronic Arts FIFA 09, PS3 Videospiel PlaySta...
3,56 € *
ggf. zzgl. Versand

Step onto the pitch and play professional football your way in FIFA 09. Experience the most authentic football simulation EA SPORTS™ has delivered as you live the fantasy of playing as a professional player and customise the game to suit your style and ability. - 250 additions and enhancements to core gameplay - Live Season - Dynamic update of player information in-game that mirrors real-life performances. Leagues included - English Premier League, Spanish La Liga, French Ligue 1 Orange, German Bundesliga, Italian Serie A and Mexican Primera Division.Be A Pro - 10 vs 10 Online Team Play - Custom Team Tactics - Become a first-team coach with the power to tune and balance 11 tactical sliders for 140 attacking and 40 defending options (more than 50,000 combinations). Save your tactics to make strategic decisions to exploit your opponent's weaknesses during the game. Plus, share your strategies with friends online - Be A Pro - Seasons - Pick or create a professional player and test your football ability over a four season campaign - Improved Goalkeeper Intelligence - Goalkeepers position themselves more intelligently, react to shots more realistically and recover from saves faster

Anbieter: Dodax
Stand: 23.11.2020
Zum Angebot
Positioning of Heineken via sport sponsoring in...
23,90 CHF *
zzgl. 3,50 CHF Versand

Scientific Study from the year 2004 in the subject Sport - Sport Economics, Sport Management, printed single-sided, grade: High Distinction, The Australian National University (School of Leisure, Sport and Tourism), course: Sports Marketing, 28 entries in the bibliography, language: English, abstract: Beer and sports are undisputably two of the most vividly discussed topics in international business. Determining a possible market entry strategy for one of the world's leading breweries in the internationally neglected and extremely fragmented German beer market is therefore an interesting and challenging task. The positioning, connecting and advertising of the Heineken brand through sponsorship agreements seems to be a promising form of addressing the market. In the first part of this project the peculiarities of the German beer market and the Dutch company Heineken are presented. Secondly, the main characteristics of Heineken's market approach, its core strategy, the main target group and positioning are analysed. The central part of this paper discusses a market entry via sport sponsoring as well as potential 'Bundesliga-partners'. Apart from advantages and disadvantages of sport sponsoring, possible synergy effects and ways of how to effectively run a sponsorship campaign are highlighted. Findings of this paper are partly based on an online survey, which tried to gain a better understanding of young Germans¿ perception about beer in general and Heineken in particular. The survey was run on the internet for five weeks and provided some valuable information on how to effectively position Heineken in Germany. The paper concludes with findings and recommendations about the most promising positioning strategies to be applied to successfully enter the German beer market. In 1864, the largest brewery on the Dutch market 'The Haystack' was purchased by Gerard Adriaan Heineken, who dedicated his life to provide the best beer quality on the market. Nine years later Heineken's Bierbrouwerij Maatschappij N.V. was founded, which today is known as Heineken . The brewery always was and still is a family owned business. Heineken's grandson, Alfred Henry Heineken, became a major incluence within the company and was known as the pioneer of marketing. It was his design of the logo with the smiling 'e' along with the red star, for which Heineken is famous for all over the world. Alfred Heineken created a new market for high quality premium beer, which may be expensive but also to relied on and - most importantly - internationally distributed in more than 170 countries worldwide. Quality therefore is the key to Heineken's success: [...]

Anbieter: Orell Fuessli CH
Stand: 23.11.2020
Zum Angebot
My Life in Football
17,90 CHF *
zzgl. 3,50 CHF Versand

The phenomenal Sunday Times bestseller by Kevin Keegan is one of the greatest players in English football history, famed for his style on the pitch, his relentless ambition and passion for the game. 'And I'll tell you, honestly, I will love it if we beat them. Love it!!!' Kevin Keegan, 1996 In My Life in Football Keegan tells the story of his remarkable rise through the sport, from the Peglers Brass Works reserve team in Doncaster to helping Liverpool become the kings of Europe, winning a Bundesliga title with Hamburg and captaining England. Keegan was recognised around the world as one of the sport's genuine superstars and remains the only Englishman to win the Ballon d'Or twice. As a manager, Keegan's five-year spell in charge at Newcastle is now legendary; he led the club from the depths of the old Second Division to the brink of the Premier League title with a breathtaking vision and flamboyant style that saw his team dubbed 'The Entertainers'. Fifty years since making his professional debut, Keegan tells the full story of the exhilarating highs and excruciating lows, from that epic battle with Sir Alex Ferguson and Manchester United in the 1995-6 season, as well as the pain of managing England and, finally, the shattering truth about his unhappy return to Newcastle in the controversial Mike Ashley era. Brilliant, funny, passionate, deeply moving and incredibly honest, My Life in Football is the story of the miner's son from Doncaster who became a superstar and was known to his adoring fans as 'King Kev'.

Anbieter: Orell Fuessli CH
Stand: 23.11.2020
Zum Angebot
Positioning of Heineken via sport sponsoring in...
15,50 € *
zzgl. 3,00 € Versand

Scientific Study from the year 2004 in the subject Sport - Sport Economics, Sport Management, printed single-sided, grade: High Distinction, The Australian National University (School of Leisure, Sport and Tourism), course: Sports Marketing, 28 entries in the bibliography, language: English, abstract: Beer and sports are undisputably two of the most vividly discussed topics in international business. Determining a possible market entry strategy for one of the world's leading breweries in the internationally neglected and extremely fragmented German beer market is therefore an interesting and challenging task. The positioning, connecting and advertising of the Heineken brand through sponsorship agreements seems to be a promising form of addressing the market. In the first part of this project the peculiarities of the German beer market and the Dutch company Heineken are presented. Secondly, the main characteristics of Heineken's market approach, its core strategy, the main target group and positioning are analysed. The central part of this paper discusses a market entry via sport sponsoring as well as potential 'Bundesliga-partners'. Apart from advantages and disadvantages of sport sponsoring, possible synergy effects and ways of how to effectively run a sponsorship campaign are highlighted. Findings of this paper are partly based on an online survey, which tried to gain a better understanding of young Germans¿ perception about beer in general and Heineken in particular. The survey was run on the internet for five weeks and provided some valuable information on how to effectively position Heineken in Germany. The paper concludes with findings and recommendations about the most promising positioning strategies to be applied to successfully enter the German beer market. In 1864, the largest brewery on the Dutch market 'The Haystack' was purchased by Gerard Adriaan Heineken, who dedicated his life to provide the best beer quality on the market. Nine years later Heineken's Bierbrouwerij Maatschappij N.V. was founded, which today is known as Heineken . The brewery always was and still is a family owned business. Heineken's grandson, Alfred Henry Heineken, became a major incluence within the company and was known as the pioneer of marketing. It was his design of the logo with the smiling 'e' along with the red star, for which Heineken is famous for all over the world. Alfred Heineken created a new market for high quality premium beer, which may be expensive but also to relied on and - most importantly - internationally distributed in more than 170 countries worldwide. Quality therefore is the key to Heineken's success: [...]

Anbieter: Thalia AT
Stand: 23.11.2020
Zum Angebot
My Life in Football
9,99 € *
zzgl. 3,00 € Versand

The phenomenal Sunday Times bestseller by Kevin Keegan is one of the greatest players in English football history, famed for his style on the pitch, his relentless ambition and passion for the game. 'And I'll tell you, honestly, I will love it if we beat them. Love it!!!' Kevin Keegan, 1996 In My Life in Football Keegan tells the story of his remarkable rise through the sport, from the Peglers Brass Works reserve team in Doncaster to helping Liverpool become the kings of Europe, winning a Bundesliga title with Hamburg and captaining England. Keegan was recognised around the world as one of the sport's genuine superstars and remains the only Englishman to win the Ballon d'Or twice. As a manager, Keegan's five-year spell in charge at Newcastle is now legendary; he led the club from the depths of the old Second Division to the brink of the Premier League title with a breathtaking vision and flamboyant style that saw his team dubbed 'The Entertainers'. Fifty years since making his professional debut, Keegan tells the full story of the exhilarating highs and excruciating lows, from that epic battle with Sir Alex Ferguson and Manchester United in the 1995-6 season, as well as the pain of managing England and, finally, the shattering truth about his unhappy return to Newcastle in the controversial Mike Ashley era. Brilliant, funny, passionate, deeply moving and incredibly honest, My Life in Football is the story of the miner's son from Doncaster who became a superstar and was known to his adoring fans as 'King Kev'.

Anbieter: Thalia AT
Stand: 23.11.2020
Zum Angebot
German Football
38,49 € *
ggf. zzgl. Versand

This topical book provides unprecedented analysis of football's place in post-war and post-reunification Germany. The expert team of German and British contributors offers wide-ranging perspectives on the significance of football in German sporting and cultural life, showing how it has emerged as a focus for an expression of German national identity and pride in the post-war era. Some of the themes examined include: footballing expressions of local, regional and national identity ethnic dynamics, migrant populations and Europeanization German football's commercial economy women's football. Key moments in the history of German football are also explored, such as the victories in 1954, 1972 and 1990, the founding of the Bundesliga, and the winning bid for the 2006 World Cup.

Anbieter: Thalia AT
Stand: 23.11.2020
Zum Angebot
German Football
38,99 € *
ggf. zzgl. Versand

This topical book provides unprecedented analysis of football's place in post-war and post-reunification Germany.The expert team of German and British contributors offers wide-ranging perspectives on the significance of football in German sporting and cultural life, showing how it has emerged as a focus for an expression of German national identity and pride in the post-war era.Some of the themes examined include:footballing expressions of local, regional and national identityethnic dynamics, migrant populations and EuropeanizationGerman football's commercial economywomen's football.Key moments in the history of German football are also explored, such as the victories in 1954, 1972 and 1990, the founding of the Bundesliga, and the winning bid for the 2006 World Cup.

Anbieter: Thalia AT
Stand: 23.11.2020
Zum Angebot